The SEO landscape is very dynamic. In 2019, Google is trying to be the end destination of its users’ journeys.
Some things stay the same, such as adding relevant keywords in page titles, prioritizing to optimize for mobile users, etc. But other things continue changing in a never-ending spiral.
Here are two big SEO strategies to stay ahead of the competition: Zero Click Search and making sure your business is listed on the maps.
Zero Click Search
Being number 1 is no longer the objective. The coveted spot to reach for is position ZERO.
Even if you haven’t heard of zero-click search, you have probably seen them. The term refers to a snippet result in which Google automatically provides an answer to a search query without having to click into a website. This is a game-changer for marketers.
61.8% of search results are zero-click results, according to Jumpshot. Someone may have typed a question into the search bar and needed a quick answer. Without a click, traffic is impacted so new ways to measure success are needed.
Usually, Google automatically shows the snippet from a website that ranks somewhere on page 1 of search results. It can be difficult for businesses to know how to optimize their content, so Google chooses them over a competitor. The brand that can get their website to rank on page 1 of Google has a huge competitive edge.
Those who are willing to adapt and evolve will continue to attract high-quality customers in the digital world.
Every time marketers think we got this SEO thing down, the rules start to shift and change. Today, having Google My Business is becoming more important for some local businesses than having a website, and this is just a symptom of a larger trend.
Google My Business is adding your business to or claiming your business on Google Maps.
GPS is almost always on phones today. Google uses mobile data to serve results when you are searching for something. If you have a brick and mortar business, it’s essential that you make sure your business is correctly displayed on Google Maps.
An important point for SEO is a business address MUST be displayed the exact same way on the website as on a map or directory listing.
Google Maps may be the dominant name in the directional space but don’t overlook Bing or Apple Maps.
Bing Maps has been around since 2005 and was the original product from Microsoft. Today, Bing Maps uses HERE for street data and displays traffic information.
Whether you are an iPhone user or not, Apple Maps is integrated into smartphone technology. It was first released in 2012 but critics dismissed it compared to Google Maps. Today, the service is a solid contender for mapping apps. If your audience uses an iPhone, your business needs to show up on the Apple Map.
Many businesses already have a Google Map listing that needs claiming, or it may already have been claimed. But there are also many not listed on Bing and Apple maps. Now is the time to review how your listing appears.
If your business needs help getting found in search results, contact us today for a site audit and a quote.