Are you looking to improve the bottom line of your small business? If so, are you capitalizing on the fast-growing e-commerce market? If not, you should! According to data from Statista, global e-commerce sales have skyrocketed from 1.55 trillion (2015) to 4.2 trillion (2020). Moreover, this figure is expected to hit 6.54 trillion by 2023. Small businesses looking to grab a piece of this pie must invest in building a website—which is the backbone of digital marketing efforts.
Unfortunately, a significant number of small businesses do not have a website. Some claim that an online presence doesn’t fit their business model—while others shy away, citing high costs and lack of complex coding skills. With the help of a website service company, creating an online presence today is surprisingly easy, affordable, and technical skills are not necessary. Below are more reasons a small business should have a website.
Websites Are An Effective Low-Cost Marketing Channel
As of April 2020, it’s estimated that there are over 4.5 billion active internet users. A business website is a means to tap into this wealth of potential customers. With the help of an optimized site, a small business can create a website service and showcase its products or service offering using video tutorials, beautiful images, or blog articles.
Business Websites Build Consumer Trust
Customers today expect a small business to have an online presence. According to an analysis by KPMG, 47% of people visit a business’s website before making a purchase—compared to 26% who visit the brick-and-mortar store and 23% who talk to family or friends. For this reason, building a website fosters consumer trust in a brand.
Websites Improve A Small Business’ Bottom Line
With the help of an e-commerce store or a website, a business can attract customers and make sales 24/7 without geographical restrictions—all while spending less. A business can enjoy a dramatic boost in sales coupled with increased brand recognition, improved customer service, and targeted digital marketing campaigns,
Websites Position a Business For The Future
As more and more Millennials and Gen Zers enter the workforce, retail trends are expected to shift from traditional brick-and-mortar stores to e-commerce drastically. The share of e-commerce sales in all global retail sales is projected to reach 22% by 2023 from 7.4% in 2015. For a business to survive in the increasingly competitive market, it has to embrace the future and position itself for long-term success.
Building A Website Is Surprisingly Easy
What is your excuse for not setting up a business website? You can easily register a domain and create an optimized website with the help of website service. You don’t need experience or coding background.
E-commerce has come a long way in the last few decades. Nowadays, having a small business website is no longer a luxury—it’s a necessity. Building a website offers a ton of game-changing benefits, including growing a brand, gaining a competitive advantage, generating more sales, and reaching more potential customers than ever before. Takeaway? Think big by taking your small business online.