Funeral Home Social Media Marketing

For funeral homes, social media may seem like a tedious task that needs to be done, but doesn’t get results.

 

FACT: Social Media is a great tool in your marketing tool belt, but it isn’t as simple as it looks.

Our proven social media strategy is designed to find new customers and showcase your funeral home’s value before they go online to search for your competitors.

  • We can help build an engaged audience for you to share stories and information with.
  • Stop losing market share and stay top of mind.
  • Be that first funeral home that people find and want to visit, take that spot from your competition.

Strategy and a Plan

Many small and medium-size businesses start posting and miss the very first step – a written Social Media Plan that includes their strategy and voice, why use a platform, how to create content, when to post, what to post, and who will post.

Having a detailed plan before you start really pushing social media is key if you really want to find success. 

Social Media Content


We come up with the ideas, topics, graphics, videos, and develop the social media calendar.

You schedule and use the content at will. We create content to teach your readers, to draw them in, and just to keep them entertained and coming back for more.

Paid Social Advertising

Today’s social media is based on algorithms that keep a brand’s content out of most of their follower’s newsfeeds. We can help you re-spark that creative fire and start putting out high-quality posts again in no time.

Advertising on Facebook, Instagram, and LinkedIn is relatively inexpensive compared to Google AdWords; however, the intent is different. People turn to search engines to answer questions and solve a problem. While people on social media are there just to see what they can see, it’s your chance to get in front of them and hope they realize that your funeral home really can offer them something that others can’t.

With social media, big data and machine learning allow you to find, target, and reach your audience with ease. Each platform is designed to facilitate the goals of your business, such as brand awareness, lead generation, website traffic, and more.

Whether you’re looking for reach, engagement, or sales – the case for advertising on social media marketing has never been stronger. The results from a good social media program are unmatched.

Paid advertising is very different on social media sites than it is with search engines. With something like Google AdWords, you can pay to have your listing come up for certain keyword searches. Social media has tons of data on every user, meaning they can point your advertisements to those most likely to be interested in your specific funeral home. This directly leads to higher conversion rates and better results for your business. 

Download our Digital Marketing Checklist for Funeral Homes

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