Funeral Home Local SEO

To get more people to see your website. A lot more.
SEO stands for search engine optimization.

Basically just making sure you and your website show up among the top results when people in your area search for anything involving funeral homes.

 
  • To get up to those top spots and receive all of those extra clicks allows you to gain the majority of the market share in your area!
  • We will say that funeral home SEO sounds easier than it actually is in practice.
  • Everyone in your area is battling for one of those top spots so you’re going to have to fight to earn it and fight to maintain it.

Growing Your Funeral Home Business Organically

You may be under the impression that a lot of funeral home owners are just older people who have no desire or inclination to use the internet to market their business, but more and more of those people are adapting and using the internet to their advantage. Beyond that, a lot of funeral homes are family businesses and have been passed down to younger and likely more tech-savvy people, meaning they WILL be looking to advertise and grow their business online.

The difference between advertising and SEO is that search engine optimization gets you clicks organically, while advertising costs money for each view or click that you get. So, if you get good rankings you can be getting a huge amount of organic traffic for relatively very little cost. At the end of the day it’s all about the return you get out of it.

There are hundreds of SEO firms out there.

Very few specialize in SEO for funeral homes.

Search engine optimization is more complex than it seems on its face.

It takes a good mix of off-site and on-site factors to get it going right.

On-site factors include things like the actual content on your pages. They need to be optimized and well-written content with keyword driven headings if you want your pages to get noticed by search engines and rank well.

Off-site factors is more along the line of things like links from other websites and having strong social media profiles linking to your site with good content regularly appearing.

Search engine optimization is more complex than it seems on its face.

It takes a good mix of off-site and on-site factors to get it going right.

On-site factors include things like the actual content on your pages. They need to be optimized and well-written content with keyword driven headings if you want your pages to get noticed by search engines and rank well.

Off-site factors is more along the line of things like links from other websites and having strong social media profiles linking to your site with good content regularly appearing.

Website Audit

You need to find out where your website ranks on Google before you can even think about setting goals to reach.

How can you want to get somewhere if you have no baseline for where you are now?

Having a base of reference allows you to objectively determine the effectiveness of any campaigns you do in the future. Auditing your website brings significant value and insight into your next step.

We will thoroughly audit from both a technical and SEO perspective and help formulate a plan of action that will meet your goals.

It doesn’t take too many errors or issues on your website to drag down your rankings and keep you from being able to reach those top rankings.

Things as seemingly simple as a slow page loading speed, big images with un-optimized names, and not having the proper titles on your pages will do nothing but hold you back.

A lot of these issues are not too hard to fix, but knowing WHAT to fix is the hardest part.

It doesn’t take too many errors or issues on your website to drag down your rankings and keep you from being able to reach those top rankings.

Things as seemingly simple as a slow page loading speed, big images with un-optimized names, and not having the proper titles on your pages will do nothing but hold you back.

A lot of these issues are not too hard to fix, but knowing WHAT to fix is the hardest part.

Some of your website issues could be more complex though, things like local schemas and overall page/menu structure could need fixing and these aren’t always exactly easy to handle yourself.

But lucky for you, digital marketing firms such as ourselves can get your website running as well as possible. Having a solid website is the basis of increasing your internet presence and growing your business.

Having your website running perfectly is going to do nothing but help you in the long term. It will make it easier to get those good rankings, convert customers, and just look professional.

In the past you may have assumed that having a decent website is more than enough, but no longer!

You truly need a good looking and well-optimized website if you want to be competitive these days, and a website audit if your first big step towards reaching your goals.

If you need help with digital marketing for your funeral home, we’ve got you. We can start optimizing your website and getting your rankings higher so you can attract more organic traffic to your site!

Download our Digital Marketing Checklist for Funeral Homes

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